One thing which must not go viral


The power of social media is enormous. It can make or break individuals’ personas, corporate brand-image and businesses. From a corporate perspective, a strong social media presence remains one of the most keenly watched KPIs or business-metrics. From internationalizing a product to creating a strong messaging which resonates among the audience and from toeing a socially responsible stance over any widely-discussed topic to crafting beautiful corporate campaigns – social media messaging has an ability to influence people.

That’s why we see so much effort being put into strategizing social media activities. Equally devastating can be the misuse or mishandling of corporate social media handles though.

There have been a series of incidents where corporate social media posts didn’t go well with the audience. We have seen that it can severely impact the brand-image. But these are one of those mistakes which we make unintentionally. What about those mistakes like compromise of social media login credentials? A mistake here could result in insurmountable losses. All the goodwill created over the years can erode in a flash.

Let’s ask ourselves a simple question. Why do enterprises deploy access control and identity management solutions? Enterprises deploy access control and identity management solutions to overcome the risks stemming from unauthorized access to databases among other vital business information.

So how could corporate social media accounts be any different from a security perspective? Indeed, unauthorized access to social media handles can wreak havoc on organizations. Password Management undeniably is the most important security aspect with social media management. And manually handling this procedure can be dangerous in many ways. Important to note that is more and more organizations outsource social media management to marketing agencies. Undoubtedly, the access control rules that apply to routine IT platforms like databases, servers and OSes must also be implemented on social media applications.


It’s time to automate and take social media security several notches higher

Being at the forefront of enterprise access control security, ARCON understands the need to secure social media accounts. Hence, in addition to creating solutions for managing daily enterprise privileged access control use-cases, we have also enhanced our product to secure access to social media accounts. Our latest release supports password change for all important corporate social media accounts like Facebook, Twitter, Gmail, and LinkedIn among others. An admin can schedule password changes for these applications by creating services on ARCON | PAM. Passwords for these apps are changed through Robotic Process Automation (RPA) bots. Password change can be scheduled from SPC, VPC, and server manager for these services. (Contact us for detailed information)


The Bottom-line                                          

A post going viral, we all yearn for it to happen. But we can’t afford the story of a social media account getting compromised going viral. It’s time to look into social media access control.


ARCON is a leading enterprise risk control solutions provider, specializing in risk-predictive technologies. ARCON | User Behaviour Analytics enables to monitor end-user activities in real time. ARCON | Privileged Access Management reinforces access control and mitigates data breach threats. ARCON | Endpoint Privilege Management mitigates risks arising out of endpoints. ARCON | Secure Compliance Management is a vulnerability assessment tool.

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